HUNT is a website for all retail stores combined into one.
It allows the search for a specific clothing item much easier than any other website.
The feature that it has is that it allows you to customize your own search with specific styles that fits your needs.
HUNT the website
HUNT
WEB DESIGN
Malika Saleem is the user persona based off the interviews I conducted.
She love fashion and is getting engaged and is looking for the perfect dress.
Due to her religious background she has to look for a specific dress that works for her beliefs. Long sleeves, covered legs, no cleavage...
User Interview/Survery Notes
User Persona
Hard to find clothes for my body type
Takes days for me to find something specific in mind
I look at what is new to see the latest fashion trends
I search for jeans that are tight from top, and wide from the bottom but not exactly flared
Fashion screams EDITORIAL.
For the mood board and color scheme I wanted to go bold, big with a touch of pop.
The color scheme had an exaggerated black blocks, white background and some grey touches along a popping raspberry ink pink
Mood Board & Color Scheme
The UI Style Guide had a combination of two fonts used, Helvetica and Didot.
The use of serif vs sans serif highlighted major elements throughout the website design.
The spirit of editorial was kept with the sharp squared edged button.
I tried to create a website design that has character and a story to tell.
UI Style Guide
Homepage Prototype
The homepage shows all website features such as what's new i fashion, the Hunt feature, search by type and search by brand.
Every row has it's own unique twist on the search.
HUNT Search Engine
By Brand Prototype
For future purposes, if this project was funded I would redesign the Hunt search area into having an avatar mannequin and users get to design what they have in mind so the search can be narrowed down to specifically what they are thinking.
By Type Prototype
A fashion section was designed for users to explore what is trendy and be able to search for it.
I have designed the overlay boxes for Loves, all items that a user would like to keep but not exactly purchase at the moment, and an overlay box for the Basket where users save what they need to buy.
This project has been fun to work with, it is different than my usual designs, I wanted to go eclectic with this one to experience a different side of
UX design.
